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Outside Sales Representative

Los Angeles, CA, United States

Who we are:

Sterling Fab Tech is a CNC Machine Tool Sales Company that specializes in metal fabrication and processing equipment. We exclusively represent multiple global leading manufacturers of CNC Equipment across the Southern, Mid-Western and Western United States.

Our team maintains close relationships with our clients to advise them on machine tool purchases, how the tools can improve their processes, what equipment best meets their needs, as well as providing post-sales support like service and applications support.

The equipment we sell includes 2D and 3D Lasers, Press Brakes, Automatic Laser Welders, Punches, 3D Printers, Plasma Cutters, Plate Rolls, Water Jets, Metal Finishing, etc., as well as Auxiliary Equipment, Tooling, Material Storage and Power Tools.

Our vision:

We understand that customers are bombarded by salesmen. Frankly, we don’t want to be that company. We pride ourselves in being the subject matter experts by maintaining the highest level of technical competency in fabrication processes and machine technologies. Combining this know-how with an engineering approach to sales, we want to understand the customers needs and educate their team so they can make the best possible decision without any sales puffery.

Our focus has been on partnering with the leading machine tool manufacturers of enabling technologies. Companies choose our products when they value technology that control the variables of processes over cost, understand that improving processes and profitability is easier with equipment rather than labor, and want to have confidence that they are investing in sustainable companies

About the job:

We are looking for an Outside Sales Representative to join our Team and assist with growing our customer base in the Southern California Area.

The Outside Sales Representative will play a key role in expanding our SoCal Market through working leads and building relationships with potential customers.

Supported by our dedicated sales, marketing, and support teams, as well as access to manufacturer showrooms and a vast install base for on-site demonstrations, you will have the resources and training necessary to excel in this dynamic role.

Our ideal candidate:

You are a driven and passionate individual with a deep-seated understanding of sales dynamics and a genuine interest in technology-driven solutions. As an Outside Sales Representative, you thrive on building meaningful connections and fostering long-term relationships with clients. Your approach to sales is rooted in integrity and transparency, forgoing traditional sales tactics in favor of a consultative, educational approach.

With a keen eye for identifying client needs and a knack for articulating complex technical concepts in a clear and concise manner, you excel at guiding customers through the decision-making process. Your commitment to continuous learning and staying abreast of industry trends ensures that you remain at the forefront of technological advancements, positioning you as a trusted advisor in the field.

You possess excellent communication and interpersonal skills, allowing you to effectively collaborate with cross-functional teams and navigate complex sales environments. Your proactive attitude and resourcefulness enable you to adapt to evolving challenges and seize opportunities for growth.

Above all, you embody the core values of Sterling Fab Tech: integrity, innovation, and customer-centricity.

Job Requirements:

You are located in or around Los Angeles. Although this is technically a remote position, you must live in this area as it is the primary territory you will be visiting potential and current customers in.

Are tech savvy, have strong computer skills and experience using CRM systems (we use Salesforce).

Have prior sales experience and have the ability to continuously build rapport with potential customers. Experience with longer sales cycles is highly preferred.

Have a positive, professional attitude and excellent communication skills with the ability to communicate in a professional manner with both technical and non-technical individuals. Our clients are generally management level, and our manufacturers are global suppliers; therefore, a high level of professionalism is expected.

Are a highly motivated, self-starter that takes initiative and works well independently and with others.

Background in and/or basic knowledge of manufacturing, engineering, fabrication and/or mechanics would be very beneficial.

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