Area Sales Manager
Los Angeles, CA, United States
WET Hydration is seeking a high-performing Area Sales Manager, based in Los Angeles, California, who brings ambition, strong leadership qualities, and a desire to join a winning team. This position will report to Regional Sales, West. The focus for this role is growing our presence and performance within retailers across the state of Southern California.
As an Area Sales Manager, you will play a critical role in growing Wet Hydration sales and visibility within your territory.
Key responsibilities for the role include growing our in-store business by visiting accounts to provide support and build relationships under the roof of the retailer. The ideal candidate is self-driven, motivated, outgoing, competitive, and eager to be a part of an exciting, fast-paced, innovative company that is disrupting the enhanced-water landscape. Responsibilities To execute trade merchandising standards across all channels of business
To report field findings to your direct report daily
Foster the development, sales, and promotion of the brand and build brand loyalty both regionally and at store level.
Build and maintain relationships with key decision makers at the store level.
Manage existing accounts and gain additional placements within stores, including secondary points of purchase and cold placement.
Communicate successes, competition trends, deals, product introductions, and opportunities via weekly sales recaps to your manager.
Execute available monthly deals at store level to maximize brand potential and eliminate out-of-stock situations.
Identify locations that can benefit from in-store samplings/educations and facilitate with store manager/grocery manager.
Execute P.O.S., cooler, and secondary placement opportunities using tools provided by your manager.
Perform demos as needed.
Plan and prioritize weekly strategies to optimize field time, hitting roughly 12-18 accounts daily, closing voids, increasing shelf presence, merchandising, and taking reorders from store managers.
Ensure execution of new product launches, promotions, and secondary placements
Effectively merchandise in-store with POS materials
Wear and utilize branded gear (shirts, sweaters, hats) and keep cold products in your car or backpack for consumer sampling opportunities.
Provide weekly recaps and updates from the field.
Approximately 90% of your time will be spent in the field visiting accounts.
Requirements Analyze opportunities quickly; able to execute company goals efficiently.
Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving.
Clean driver's license, reliable transportation, and proof of insurance required.
Ability to lift 50 pounds.
Must be able to use basic features in MS Office Suite (Outlook, Excel, Word, PowerPoint)
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